Since 2007, our accounting practice in Bacchus Marsh has been proving a simple idea: exceptional financial advice and compliance services come from people who genuinely care about what happens around your kitchen table.
Devenny Payne started as accountants with ambition, and a belief that every business owner deserves a partner who sees beyond the numbers, to the people behind them. Across the years the team and the practice grew steadily, with new partners, expanding services, embracing technology, and building relationships that now span multiple generations within families. The practice has become part of the fabric of the communities it serves, and everything that made it worth trusting remains intact.
On 15 June 2026, Devenny Payne stepped forward as 360 ONE.
A Practice Built on More Than Compliance
When the practice was founded in March 2007, the brief was simple: be the kind of accountant that business owners reach out to when they are thinking about their next move, their next structure, and their next stage of growth. But also, be the sage and confidant that is there when things don’t go to plan.
That philosophy has shaped everything from the beginning. The kinds of clients we were naturally working with. The way the team approached every engagement. The decision, years later, to build a full suite of business advisory services spanning Melbourne and well beyond, covering wealth management, bookkeeping, estate and succession planning alongside the core accounting and tax work.
Over the years our team has grown and continues to grow, initially team members were based locally in Bacchus Marsh, then also in wider Melbourne and now today expanding out across the world.
Our client relationships deepened, in some cases individuals that came to us to setup as a sole trader, grew alongside us and over time expanded into multi entity family structures. Some business owners who came to the practice in its early years, have watched their children become clients in their own right. That’s really special, and we’re proud to have that trust.
Our practice had, in every meaningful sense, already become something far greater than the original name suggested. So a seed was planted, to rebrand from Devenny Payne into a modern, bright and relatable brand that represented our leaders and our business now, as well as into the future.
What 360 ONE Means
The name carries intention. 360 represents the complete circle of support, every angle covered, every stage of your journey considered. It spans every area of a client’s financial life: advisory, accounting, tax, wealth, bookkeeping, estate and succession planning, all delivered by one team who understands how each piece affects the others.
For business owners who value advice that accounts for the full picture, this matters. Every tax decision is considered alongside its wealth implications. Every succession plan is built around the business structure. Bookkeepers speak directly to the accounting team. This is where opportunities are captured and where the whole picture stays in clear view. 360 ONE was built to deliver exactly that.
“The name 360 ONE captures what we have always done: cover every angle of our clients’ financial world through one trusted team. The rebrand gives us the language and the platform to communicate that properly.” Krushang Vaidya, Director and Partner, 360 ONE
The 1% Way
ONE represents the philosophy that small, consistent improvements compound into transformative results. At 360 ONE, it is called The 1% Way.
The 1% Way is the belief that small, consistent improvements compound into extraordinary results over time. It is the methodology our team applies to every client engagement, and the one the practice has applied to itself since 2007. While the term was coined by our Founding Partner James Devenny, everyone at 360 ONE embraces and applies the 1% way, and it means something different to everyone who adopts it.
The idea is straightforward, but what does it look like in reality?
- A small refinement to a business structure today.
- A smarter approach to tax planning spread across the year.
- A clearer succession framework put in place years before it is needed.
- Bookkeeping that gives business owners real visibility throughout the year.
On their own each of these feels incremental, and that is exactly the point. Compounded across months and years, they are the difference between a business that survives and one that thrives. The difference between a financial position that feels uncertain and one that is genuinely understood.
The 1% Way also reflects how 360 ONE thinks about its own growth. The practice has grown through steady, deliberate improvement: better systems, deeper expertise, stronger client relationships, and a team that genuinely invests in each other. One year at a time, since March 2007.
A Brand Built With Intention
The 360 ONE brand was not assembled quickly. Every element carries meaning, chosen deliberately to express the practice’s philosophy and the way it works with clients. For the team, the journey of creating the brand mattered as much as the brand itself, because each symbol tells part of the story of who 360 ONE is and how it thinks.
The Logo: Clarity + Simplicity
The 360 ONE logo honours our heritage whilst embodying a modern connection. We wanted the design to feel approachable, in a way that represents our integrated service model and the seamless experience clients receive when working with the team.
The circular icon is a symbolic combination of the individual steps that make up the 1% Way philosophy. As the segments progress around the circle, they get progressively wider, visually representing increasing wealth and success through consistent incremental improvements.
Each step builds on the last, demonstrating how small, deliberate actions compound into meaningful long term results.
The 360 service delivery element is represented in the fact the icon itself is a complete circle, made up of these incremental parts. This reinforces our holistic approach, covering every angle of financial, tax, and advisory needs.
- The complete circle shows how our comprehensive services work together, with each element contributing to the whole client outcome.
- The forward moving progression of widening segments shows our philosophy in action. Steady growth through deliberate strategy, not dramatic or overnight transformation.
- This visual metaphor communicates both the method (incremental steps) and the outcome (compounding success) that defines how we work with clients.
Circles + Lines, Zero + One
The visual language is built from the foundational elements of the name: circles + lines, zero + one, degree + percent. These geometric forms are not just decorative. They are conceptual building blocks that connect directly to the brand philosophy.
Zero + One: The Binary Foundation
Zero and one are binary. Fundamental, black and white, connected at the most basic level.
They are the building blocks of everything in the digital age, representing simplicity and clarity at the foundation of complexity.
This binary foundation reflects our approach of clear, fundamental principles (solid tax and accounting foundations) that enable sophisticated outcomes (wealth strategy and business growth). It is the grounding that makes everything else possible.
Circles: Completeness
Circles are connected to the ° symbol in 360°, representing our holistic service approach that covers every angle.
The circle also appears in the percentage sign, linking comprehensive coverage to measurable outcomes.
Fundamentally, circles represent completeness, the full view, the integrated solution, the seamless experience where all service elements work together rather than operate in isolation.
Lines: Incremental Progress
Lines form the individual increments of the 1% Way. They symbolise each deliberate step, each small improvement, each strategic decision that compounds over time.
A line balances the % symbol, creating a visual connection between methodology (the 1%) and outcome (percentage growth).
Lines can be arranged to form + and = signs all positively connected to growth, addition, and results that add up to something meaningful.
When repeated, lines create a domino effect, a visual metaphor for how one good decision triggers the next, how small actions cascade into significant outcomes, and how consistent progress builds momentum.
The Domino: Hero of the 1% Way
The domino is the visual embodiment of The 1% Way. Each tile represents a single deliberate step, and together they illustrate the compounding effect that sits at the heart of the 360 ONE philosophy. One good decision triggers the next, small actions build momentum, and consistent progress creates outcomes greater than the sum of their parts.
The domino element draws directly from the binary foundation of the brand, circles and lines, zero and one. The rectangular form of each tile echoes the line elements of the brand system, while the falling sequence captures the forward motion that defines the 1% mindset.
The Plus: The Connector
The + symbol is one of the most deliberately chosen elements in the 360 ONE brand system. Two lines connected. Universally understood to mean more.
It is the visual personification of The 1% Way across all service divisions, a thread that connects every part of the 360 ONE brand family.
A single + represents one increment of progress. Deliberate. Small. Purposeful.
Business Advisory Services Built for Growing Businesses
For business owners who are seeking a genuine partner to guide them through the many stages of their business evolution, 360 ONE offers something that is harder to find than it should be: a single team with a complete view of your financial world.
Most growing businesses reach a point where they want more from their accountant. They want a relationship that looks ahead, anticipates the next move, and connects every part of the financial picture. They want a team to do that for them, so they don’t have to. That is the relationship 360 ONE is built to provide.
The business advisory services 360 ONE delivers in Bacchus Marsh, wider Melbourne and across Australia bring this to life through our divisions: Advisory, Accounting, Wealth, Bookkeeping, and Succession, all coordinated by one team, all informed by the same deep understanding of each client’s goals, history, and circumstances.
The Advisory division works with business owners on strategy, structure, and growth planning. Accounting handles compliance and tax with precision and a proactive eye on opportunities throughout the year. Wealth partners with clients on investment strategy, superannuation, and long term financial planning. Bookkeeping ensures financial data clean, current, and genuinely useful. Succession prepares business owners for the transitions that matter most, whether that is a sale, a handover, or a generational transfer of wealth.
Each division is connected. A conversation with the advisory team informs the tax position. The bookkeeping data feeds the wealth strategy. The succession plan accounts for the business structure. This is what a complete 360 degree view of a client’s financial life looks like in practice.
“We started this practice on a belief that good advice should be accessible, practical, and genuinely invested in the people receiving it. The name has changed. The belief behind it is exactly the same.” James Devenny, Founding Director, 360 ONE
Based in Bacchus Marsh. Trusted Worldwide.
Our office and the HQ for 360 ONE is based in Bacchus Marsh, and we are an active member of this community. We have been embraced by the locals not only in Bacchus Marsh, but also throughout Geelong, Melton and the whole western corridor. Our relationships here run deep. and many long standing local clients remember when the team was a fraction of its current size. Some have been part of the practice’s story since the very beginning.
Today, 360 ONE serves clients across Victoria and has expanded Australia wide. Business owners who have relocated interstate. Family groups with interests across multiple states. Entrepreneurs building businesses far beyond Melbourne’s west. The depth of our team’s expertise in business advisory services isn’t locked to one location, and our client base reflects that.
Built on Relationships That Last
One of the things that sets 360 ONE apart is the depth and length of client relationships. The practice has a reputation built on continuity. Clients work with the same advisors over years and decades. Those advisors know their businesses, their family situations, their goals, and the history that shapes every decision.
That continuity is a strategic advantage. An advisor who has known your business for 10 years sees things that come from understanding the nuance of the way you do business, or your family situation and how that has changed over the years, or what is important to you as a leader and how that impacts your team.
The practice has also built trust across generations within family groups. Parents and children. Business founders and their successors. The kind of relationships where the advice given today is informed by everything that came before it, and oriented toward everything that is still to come.
“Our clients have been with us through some of the most significant moments of their lives. This next chapter is built on the same relationships, the same team, and the same commitment to being here for the long haul.” Kathryn Webster, Practice Manager, 360 ONE
Same Team. New Chapter.
For existing clients, the practical changes are minimal. Same team. Same direct access to senior advisors. Same phone number and the same faces. The brand looks different, but the commitment behind it is still the same.
For business owners who are ready for a genuine business advisory partner no matter what your scenario, 360 ONE is here for that conversation. The new name along with the new brand (and the new headquarters around the corner) are all expressions of the same thing: a practice that has grown steadily and deliberately, and has the ambition and the capability to keep doing so.
Shaped With the Right Partner
To bring the new brand to life, 360 ONE chose to partner with Soto Group, a branding, website and marketing agency that brings creative and strategy together. It was a partnership built on a shared belief: that a strong brand is founded on clear thinking, genuine understanding, and a methodology that delivers real outcomes. Every symbol, every word, and every part of the platform was shaped through that collaboration, carrying the practice confidently into its next chapter.